{"product_id":"the-advanced-dictionary-of-marketing-putting-theory-to-use","title":"The Advanced Dictionary of Marketing: Putting Theory to Use","description":"This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. \u003cp\u003e\u003c\/p\u003eExample entries include: \u003cp\u003e\u003c\/p\u003eBalanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.","brand":"EncyclopediaCenter.com","offers":[{"title":"Default Title","offer_id":47850961273057,"sku":"9780199285990","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/7859\/6577\/files\/9780199285990.jpg?v=1768340548","url":"https:\/\/encyclopediacenter.com\/products\/the-advanced-dictionary-of-marketing-putting-theory-to-use","provider":"EncyclopediaCenter.com","version":"1.0","type":"link"}