The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

$120.00 USD
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The Advanced Dictionary of Marketing: Putting Theory to Use
  • The Advanced Dictionary of Marketing: Putting Theory to Use
The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by

Scott Dacko

$120.00 USD

Overview

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

Additional Information
ISBN: 9780199285990
Pages: 664
Publisher: Oxford University Press, Incorporated
Publication Date: 2008