{"product_id":"encyclopedia-of-corporate-names-worldwide","title":"Encyclopedia of Corporate Names Worldwide","description":"\u003cp\u003e This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but some are French, German, Italian or Japanese.\u003c\/p\u003e\u003cp\u003e From A \u0026amp; C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land O'Lakes dairy products and Halex table tennis balls; or from a \"story,\" such as Ratrac snow tractors or Hang Ten surfwear.\u003c\/p\u003e\u003cp\u003e The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.\u003c\/p\u003e","brand":"EncyclopediaCenter.com","offers":[{"title":"Default Title","offer_id":47850962551009,"sku":"9780786437658","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/7859\/6577\/files\/9780786437658.jpg?v=1768339261","url":"https:\/\/encyclopediacenter.com\/products\/encyclopedia-of-corporate-names-worldwide","provider":"EncyclopediaCenter.com","version":"1.0","type":"link"}