{"product_id":"elgar-encyclopedia-of-consumer-behavior","title":"Elgar Encyclopedia of Consumer Behavior","description":"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. \u003cp\u003eThis Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior.\u003c\/p\u003e \u003cp\u003eActing as both an academic launchpad and a research aid, the \u003ci\u003eElgar Encyclopedia of Consumer Behavior\u003c\/i\u003eis vital for students and academics of marketing, business research methods and those studying consumer psychology and trends.\u003c\/p\u003e \u003cp\u003eKey Features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMore than 90 concise entries that drive both theory and practice\u003c\/li\u003e \u003cli\u003eIncludes important related terms within each entry to help further independent analysis\u003c\/li\u003e \u003cli\u003eDelves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies\u003c\/li\u003e \u003c\/ul\u003e","brand":"EncyclopediaCenter.com","offers":[{"title":"Default Title","offer_id":47851077435617,"sku":"9781803926261","price":263.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/encyclopediacenter.com\/products\/elgar-encyclopedia-of-consumer-behavior","provider":"EncyclopediaCenter.com","version":"1.0","type":"link"}